- Mary Haedrich
I was 9 years old in 2004, the year that Mark Zuckerberg invented Facebook. I was just shy of 13 in 2008 when I created my first Facebook profile. Social Media kind of existed before Facebook, but not with the same ubiquitousness as today. The most famous example being MySpace, of course, but according to my mom, that was where kids got kidnapped by pedophiles so I never used that. And there was AIM, my username was dolphindude321 in case you were wondering. It was the golden era of "funny videos" on YouTube.
I think I was probably 14 when I first created an Instagram account. And shortly after I made a Twitter account that I used sporadically (until I was 22, since then I’ve used it basically every day it’s a terribly addicting thing). And then my friends and I found Tumblr, which probably changed my life (so embarrassing). I feel both lucky and cursed to have been a teenager who was hyperactive on Tumblr between the years of 2010-2015. Try to find someone in that category who isn't mentally ill. I doubt it's possible.
The point is I loved social media! I thought it was so cool! So fun! I thought we were all just out here having fun on the world wide web! But oh, how naive I was!
Social media is a brain-breaking machine. There have been many essays, articles, and books written on this topic, but my favorite analysis so far has come from the Netflix documentary, The Social Dilemma. I highly recommend it. In fact, I require it! If you haven't seen it stop reading this and go watch it and don't come back until you've finished.
So, how do you feel? Enraged? Revolted? Ready to Rebel? Good! Me too!
That's why I created Loop! Currently, Loop is mostly just an idea. It represents my hope that together we can create a way for humans to interact with each other using technology in ways that empower us, inspire us, and bring us closer to a better future. The three fundamental tenants of Loop are 1) No ads, 2) No algorithms, and 3) No assholes. I think that if we start from this place we will have aligned our incentives in a way that gives us the best possible chance at succeeding (plus it’s catchy). Loop is committed to humane design principles and radical transparency. Loop believes that your data should be private and that it belongs to you and you only. Loop has no interest in brainwashing. Loop is not a public square. Loop is still in its infancy and may never make it in this dog-eat-dog world we currently live in! But if you've been thinking that it's time for a change and that you might be interested in something like Loop, let me know, I would love to hear your thoughts.